Panostaja
Website renewal
UX Design
Visual Design
Starting point
Panostaja is an investment company developing Finnish companies in the growing service and software sectors as an active shareholder. The company needed a partial redesign of the website to address its suboptimal performance and somewhat outdated look and feel.
Goal
To simplify the information architecture and bring the most relevant contents readily available to the users. Another goal was to refresh the look and feel of the website with some graphic design updates.
My role
I was responsible for the UX and visual design of the project, collaborating with a Concept Designer in the beginning of the project and a developer in the implementation phase.
Process
Discovery and definition
In the beginning of the project we studied the site analytics to learn about the traffic of the website and to find out opportunities for improving the performance. We discovered that some of the most used contents of the website were hidden deep inside the site hierarchy and other, less important contents were presented with greater or equal emphasis.
Design
Based on the analysis I restructured the contents. I created a new site structure that was simpler and brought the most important contents readily available for the user. I also renewed the navigation to harmonise the layout and make it more responsive.
I redesigned some of the page layouts and other visual elements to match the company’s updated design guidelines.
Updated concept - Success stories
Panostaja also needed to update their concept for success stories of their customers to better depict value creation and results of collaboration. The goal of compelling success stories is to work as Panostaja’s business card and create new leads.
The Concept Designer created the concept for success stories and I designed the success story page layout and liftup components.
View my other work
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KSS Energia
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